[2024 May, Ankara] – The leanBrands Project is proud to announce a partnership with an innovative research course allowing students to use leanBrands surveys to help local firms measure brand value. The collaboration underscores a commitment to applying scientific knowledge and technological innovation for a positive change.
The partnership is intended to leverage the leanBrand’s expertise in Turkey’s first Vertically Integrated Project course that displays TED University’s liberal education philosophy and aspirations for innovative education.
The primary objectives of this collaborative research project include:
- Innovative Solutions: Developing novel solutions for measuring brand value.
- Global Impact: Creating valuable and scalable applications for worldwide implementation.
- Academic Excellence: Contributing to academic progress through high-quality research output and knowledge sharing.
Key Highlight of the Partnership
- Global Collaboration: The team desires to engage with international partners to ensure a diverse and comprehensive approach.
Quote: “I am excited to develop leanbrands.org inspired by this course, to bring together businesses and universities in applied research. VIP200 in 2024 Spring at TED University is the first vertically integrated project course offered in Türkiye and an early example in the rest of Europe. It feels great to have the leanBrands Project as an enabler of science-based management” says Dr. Aras Alkış.